北京断崖降温冲锋衣成“市服” 京东冲锋衣裤、软壳衣裤成交额翻倍

Core Insights - Recent drastic temperature drops in northern cities, including Beijing, have led to a surge in the popularity of outdoor jackets, particularly "冲锋衣" (tactical jackets), which have been humorously dubbed "Beijing's city uniform" by netizens [1] - Sales data from JD.com indicates that the transaction volume for tactical jackets and pants has increased by over 100%, while soft shell jackets and pants have seen a growth of 120% [1] Group 1 - The demand for high-quality tactical jackets has prompted JD Sports to collaborate with well-known brands such as The North Face, Camel, Descente, and Kelong, offering significant discounts of up to 50% until November 14 [1] - The unique features of tactical jackets, such as warmth, wind resistance, breathability, and detachable layers, have made them a seasonal necessity for residents in Beijing, evolving into a fashionable trend [3] - JD Sports has curated a selection of "three-in-one" tactical jackets, including models from Descente and Kelong, which provide versatility for both urban commuting and outdoor activities [3][5] Group 2 - The three-proof tactical jackets are designed to handle windy and light rainy conditions, ensuring warmth and comfort for outdoor activities [5] - Specific models, such as the Adidas waterproof and windproof jacket and the Camel outdoor jacket, incorporate advanced materials and designs to enhance protection against the elements [5] - Consumers can easily find suitable options for both layered three-in-one jackets and three-proof jackets on JD Sports, with ongoing promotions for quality winter gear [7]