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1024 程序员节:京东“零帧起手”数字人让全民 “零门槛”创作
Zhong Jin Zai Xian·2025-10-24 06:28

Core Insights - The integration of AI technology in JD's 11.11 shopping event enhances marketing, customer service, and user experience, allowing merchants to compete effectively and consumers to enjoy a smarter shopping experience [1][4] - The "Zero Frame Start" digital human mini-program launched by JD enables users to create high-quality digital content easily, lowering the barriers for content creation [1][3] Group 1: AI Integration and User Experience - AI technology is fully embedded in various aspects of JD's 11.11 event, providing a seamless and intelligent shopping experience for consumers [1] - The "Zero Frame Start" mini-program allows users to generate professional-grade digital human videos with just a photo and audio or text, significantly reducing the complexity and cost of content creation [1][3] Group 2: Technical Achievements and User Engagement - The mini-program can produce long videos with minimal errors and supports various character types, achieving high-quality 1080P output for diverse visual needs [3] - Since the launch of the mini-program, user engagement has increased by 111%, showcasing its effectiveness for both ordinary users and merchants [3] Group 3: Empowering Businesses and Individuals - The digital human technology not only aids in marketing for small and medium-sized businesses but also allows individuals to create personalized content, thus democratizing access to advanced technology [4] - JD's initiatives during 11.11 demonstrate the ultimate value of technology in enhancing daily life and empowering industries, aligning with the spirit of innovation celebrated on Programmer's Day [4]