小红书电商双11首周千万成交额商家同比翻2倍

Core Insights - The first week of the Double Eleven shopping festival saw a significant increase in the number of merchants and buyers on Xiaohongshu, with the number of merchants achieving over 10 million in sales doubling compared to last year [1] - The total sales of products exceeding 1 million also doubled year-on-year, with sales driven by buyers increasing to 2.5 times compared to the same period last year [1] Group 1: Sales Performance - The categories experiencing substantial growth include women's clothing, jewelry, beauty products, outdoor goods, and fresh produce [1] - Notable merchants such as "CHOWKI's Store," "Chanchan WANG," "Taobo Sports Flagship Store," and "Tingqi Jewelry" all surpassed 10 million in sales during the first week [1] - The top-performing buyer, "Yike KK," achieved sales of over 73 million, while Xue Jiaying's sales in the jewelry sector exceeded 44 million [1] Group 2: Market Trends - The collectibles market, including items like blind boxes and trading cards, has shown explosive growth on Xiaohongshu, with the number of buyers in this category doubling year-on-year [1] - From October 10 to 20, the number of orders in the trendy toy category increased by 89%, driven by a 100% increase in the number of buyers [1] - The flagship store of Pop Mart broadcasted for 110 hours during the first week, resulting in a 15-fold increase in sales compared to the previous year [1]