天津生态城未来广场亮相，远洋商业打造城市生活新聚场

Core Insights - The newly renovated Tianjin Eco-City Future Plaza will officially debut on October 25, integrating the "We-Life" concept, combining spiritual needs with consumer trends, and creating a comprehensive commercial space that includes shopping, cultural experiences, social interaction, leisure, and life services [1] Group 1: Project Overview - The Eco-City Future Plaza has a total area of approximately 100,000 square meters, featuring a 10,000 square meter outdoor sunny lawn, a panoramic multimedia scene, a 6,000 square meter boutique supermarket, a nearly 4,000 square meter giant cinema, a 1,500 square meter indoor children's play center, and several popular restaurants [3] - The project aims to create a one-stop consumption matrix that serves the new eco-city and surrounding areas within a 10-kilometer radius, providing consumers with more convenient and high-quality life services [3] Group 2: Business Model and Experience Enhancement - The renovated Eco-City Future Plaza has optimized and upgraded its commercial functions and business structure, significantly increasing the proportion of experiential formats, with plans to introduce over 30 unique brands, of which more than 60% will be trendy clothing and creative dining brands [5] - The new business model aims to shift from a "shopping as a purpose" approach to enhancing consumer stay duration to over 4.5 hours, incorporating three interactive family zones and two cutting-edge technology experience areas [5][6] Group 3: Brand and Operational Strategy - The rebranding not only refreshes the brand identity but also reconstructs commercial functions, increasing the proportion of optimized business formats from 5% to over 10%, with leisure and entertainment categories targeting a 30% share and expanding unique dining options to over 30 [6] - The strategy emphasizes a "one-stop life service" capability, integrating diverse scenarios to transform the space into a new destination for daily socializing, family leisure, and trend exploration, thus providing a new consumption experience from "shopping mall" to "enjoying life" [6] Group 4: Company Background - Ocean Commercial, a professional brand under Ocean Group, specializes in the development and operation of commercial projects, with over 20 years of rich experience in various stages including positioning, design, construction, opening, leasing, and operation of shopping centers and commercial complexes [7] - The brand has established mature commercial product lines such as "Li Series," "Port Series," and "Future Series," successfully creating benchmark projects across various cities including Tianjin, Chengdu, Wuhan, and Beijing [7]