Zhong Jin Zai Xian·2025-10-24 08:21Core Insights - JD's 11.11 shopping festival has officially started, with a focus on purchasing grain, oil, condiments, and snacks, highlighting consumer interest in quality products [1] - JD's subsidiary, Jingxi, launched the "Jingxi Selected Shopping Season" during the festival, featuring live broadcasts that showcase the entire production process from raw materials to finished products [1][9] Group 1: Grain and Oil Traceability Live Broadcast - The grain and oil traceability live broadcast on October 15 attracted over 1.2 million viewers and generated 120,000 orders, with daily sales of grain products increasing by over 5 times [3][5] - The live broadcast included interactive segments such as "Identifying Millet" and "Porridge Cooking Contest," enhancing viewer engagement and experience [3] - Popular products featured included oil made using a 145-degree constant temperature roasting process and organic wheat flour, which received positive feedback from viewers [3] Group 2: Ready-to-Eat Snack Traceability Live Broadcast - On October 19, a live broadcast showcasing the production of ready-to-eat snacks attracted over 1.5 million viewers and generated 150,000 orders, with 25,000 orders specifically for snack and beverage categories [5][7] - The broadcast emphasized the "Same Factory as Big Brands" concept, leveraging brand recognition and price advantages to boost consumer interest [7] - Featured products included a classic egg yolk pastry and a convenient purple rice cheese sandwich, catering to the needs of busy professionals [7] Group 3: Future Strategies - Jingxi aims to continue enhancing its "factory exploration" live broadcast format, providing consumers with direct insights into product quality and production processes [9] - The company plans to deepen collaborations with industrial zones and introduce more innovative live broadcast formats to offer consumers high-quality and affordable shopping experiences [9]