Group 1: Overall Market Situation - In August 2025, the domestic smartphone shipment volume reached 22.603 million units, representing a year-on-year decline of 6.0%. Among these, 19.992 million units were 5G smartphones, showing a year-on-year growth of 1.2%, accounting for 88.4% of the total shipments [2][3]. - From January to August 2025, the total smartphone shipment volume was 192 million units, down 1.7% year-on-year, with 16.3 million units being 5G smartphones, which is a decrease of 1.0%, making up 85.1% of the total shipments [3]. Group 2: New Smartphone Models - In August 2025, there were 65 new smartphone models launched in the domestic market, marking a year-on-year increase of 32.7%. Among these, 31 were 5G models, remaining stable compared to the previous year, representing 47.7% of the new models [4]. - From January to August 2025, a total of 351 new smartphone models were introduced, reflecting a year-on-year growth of 19.4%. However, the number of 5G models decreased by 4.3% to 157, which accounted for 44.7% of the new models [4]. Group 3: Domestic Brand Performance - In August 2025, domestic brand smartphone shipments totaled 21.298 million units, down 4.0% year-on-year, constituting 94.2% of the total shipments. The number of new models from domestic brands was 63, which is a 50.0% increase year-on-year [7]. - From January to August 2025, domestic brands shipped 169 million units, a year-on-year increase of 0.6%, representing 88.0% of the total shipments. The number of new models from domestic brands was 334, up 22.3% year-on-year, accounting for 95.2% of the total new models [9].
中国信通院：2025年8月国内市场手机出货量2260.3万部 同比下降6%
智通财经网·2025-10-24 08:29