Core Insights - The article highlights the proactive approach of the Bank of China Yantai Economic Development Branch in providing financial services during adverse weather conditions, specifically through the establishment of a "Mobile Service Team" to assist customers at their homes [1][2] Group 1: Service Adaptation - The bank adjusted its service model to alleviate customer inconvenience and reduce pressure on physical branches by sending mobile teams to communities [1] - The mobile team effectively assisted elderly and mobility-impaired customers with banking needs, such as card renewal and account activation, directly at their residences [1] Group 2: Customer Engagement - The service team not only handled transactions but also engaged with customers to understand their needs, providing education on preventing telecom fraud and explaining online banking services [2] - Customer feedback indicated appreciation for the bank's efforts, with many expressing gratitude for the timely and thoughtful service [2] Group 3: Corporate Responsibility - This initiative reflects the bank's commitment to a customer-centric philosophy, demonstrating responsibility and care in financial service delivery, especially during challenging weather conditions [2]
建行烟台经发支行：风雨无阻“上门办”，大行温度暖人心