银行理财前三季度收益超5600亿，投资者增加1400万个

Core Insights - The report indicates that as of September 2025, the scale of China's bank wealth management market reached 32.13 trillion yuan, a year-on-year increase of 9.42% and a growth of 2.18 trillion yuan since the beginning of the year [2][3][5] - The number of investors holding wealth management products reached 139 million, an increase of 14 million since the beginning of the year [2][11] Market Overview - By the end of Q3 2025, there were 43,900 wealth management products in the market, a year-on-year increase of 10.01% [3] - The wealth management products managed by wealth management companies accounted for 91.13% of the total market, with a scale of 29.28 trillion yuan, reflecting a year-on-year increase of 15.26% [5] Product Performance - In the first three quarters of 2025, wealth management products generated a total return of 568.9 billion yuan for investors, with Q3 alone contributing 179.2 billion yuan [7][9] - The asset allocation of wealth management products is primarily in fixed income, with bond investments totaling 13.86 trillion yuan, accounting for 40.4% of total investment assets [7][9] Investment Trends - The proportion of bond investments in wealth management products decreased by 3.1 percentage points by the end of Q3 2025, while the allocation to cash and bank deposits increased by 3.6 percentage points [10] - The report highlights that wealth management funds actively support the real economy, with approximately 21 trillion yuan invested in bonds, non-standardized debt, and unlisted equity [11] Investor Behavior - The report notes a slowdown in the pace of new investors entering the wealth management market, with Q3 seeing a significant drop in new investor numbers compared to previous quarters [11]