Zhong Guo Jin Rong Xin Xi Wang·2025-10-24 09:38Core Insights - AI technology is creating new growth paths for platforms, brands, and consumers, with JD's 11.11 event showcasing deep applications of large models in retail scenarios [1] - JD is offering a free AI growth toolkit during the 11.11 event, integrating JoyAI large model with digital humans and intelligent agents to enhance efficiency for consumers and reduce costs for brand merchants [1][7] AI Growth Toolkit - The toolkit includes four major AI products that are fully open for free, providing over 10 million free resources and more than 50 professional AI tools for merchants [1][2] - Key offerings include real-time rendering digital humans, brand-customized digital humans, JoyGen content creation platform, and the upgraded JD Xiaozhi 5.0 merchant service intelligent agent [2][4] Digital Human Upgrades - The real-time rendering digital human is a highlight, allowing merchants to modify product explanations and images during live broadcasts, enhancing flexibility and interactivity [4] - Brand-customized digital humans enable merchants to create unique digital personas that align with their brand identity for various promotional activities [4] Content Creation Empowerment - The JoyGen content creation platform addresses the challenge of content production for merchants, allowing for quick generation of marketing videos and other materials [5][6] - The platform significantly reduces video production time from half a day to just five minutes, showcasing a substantial increase in efficiency [6] Merchant Service Enhancements - JD Xiaozhi 5.0 offers improved customer service capabilities, with a threefold increase in response speed and a 28% reduction in the need for human intervention [6] - The intelligent agent also features proactive marketing capabilities, transitioning from passive responses to active service [6] Competitive Landscape - The competition in the e-commerce sector is shifting from traffic-based competition to technology-driven competition, with JD aiming to establish a differentiated advantage in the AI + retail space [7]