智通财经网·2025-10-24 09:45Group 1 - Morgan Stanley reported that Prada's sales in Q3 increased by 8.5% at constant exchange rates, slightly above market consensus, with retail sales growth of 7.6% aligning with expectations, driven primarily by the volatile wholesale channel [1] - Prada remains one of the fastest-growing groups, with growth rates nearly comparable to Hermès, significantly outpacing French luxury giants LVMH and Kering [1] - Morgan Stanley has lowered its earnings per share forecast for Prada for FY2025-2026 by 0.6% but maintains a target price of HKD 53, while keeping a "market perform" rating due to observed investment opportunities in the luxury sector [1] Group 2 - Market reaction to Prada's results is expected to be muted, as the company's revenue barely meets market expectations, leading to a forecast of price range fluctuations in the coming days or months [1] - Three main concerns are highlighted: increased competition in the creative field with the influx of new creative directors, potential loss of Miu Miu's competitive edge as a brand that has innovated and provided differentiated products [1] - A shift in fashion trends from minimalism to maximalism may disadvantage both Prada and Miu Miu, as more elaborate brands like Gucci gain popularity [1] Group 3 - The acquisition of Versace is projected to dilute the group's profit margins for at least the next few years, with estimated operating losses of EUR 150 million in FY2026 and EUR 120 million in FY2027, indicating minimal profit growth for the group [2] - Morgan Stanley has revised its revenue growth forecast for the group in 2025 down to 6.6% from an original 8.5%, while maintaining an EBITDA margin of 23.4% [2] - By brand, Prada's revenue is expected to decline by 1.3% year-on-year in Q4, while Miu Miu's revenue growth forecast is slightly adjusted down to 30% [2]