New Marriott Bonvoy Research reveals importance of AI for holiday planning and new trends for 2026

Research amongst more than 22,000 travellers across Europe, Middle East and Africa (EMEA) shows that 79% of travellers plan to go on more or the same amount of holidays in 2026 compared to 2025Lux-scaping – travellers booking a luxurious stay as an elevated travel indulgence at the start or end of their holidays – is identified as a key travel trend for 2026Travel for musical, cultural or sporting events inspires the trend for ‘Passion Pursuits’ particularly popular amongst Gen Z and millennialsLondon – Fou ...