金价大跳水！回购变现的人排长队 有人刚买镯子想退货

Market Overview - On October 24, gold prices experienced a significant drop, with spot gold falling by 1.92% at one point, and later narrowing the decline to 1.75%, priced at $4054.44 per ounce. COMEX futures gold also dropped by 1.91%, reaching $4066.4 per ounce. Silver prices followed suit, with spot silver down 1.94% to $47.9 per ounce [2]. Consumer Behavior - Despite the recent drop in gold prices, there has not been a surge in gold purchases. Reports from various gold shops in Shanghai indicate a lack of customer activity, with many potential buyers hesitant due to uncertainty about future price movements [3]. - In a specific Chinese gold store, only one customer was browsing, expressing reluctance to buy at current prices, which she still considered high. She indicated that she would only consider purchasing if prices dropped further [5]. - In contrast, there has been an increase in customers looking to sell gold, particularly at Beijing Cai Bai, where the gold buyback counter saw long queues. The sales staff noted a rise in customers buying investment gold bars, with some items currently out of stock [5][6]. Investment Insights - Some investors are taking advantage of the current market conditions to realize profits. For instance, one investor sold 100 grams of gold bars at approximately 931 yuan per gram, having initially purchased them at under 300 yuan per gram, resulting in a profit of over 60,000 yuan [6]. - Another investor reported selling 200 grams of gold bars, making a profit of about 18,000 yuan, and is now looking to reinvest when prices drop again [6]. - The current market sentiment reflects a typical herd mentality, where consumers are more inclined to buy when prices are rising and hesitant to purchase during declines, leading to emotional decision-making [7]. Investment Strategies - Experts suggest that consumers looking to invest in gold should avoid purchasing gold jewelry due to high processing fees that diminish resale value. Instead, they recommend investment-grade gold products such as gold bars, panda coins, or ETFs for better returns [11]. - Some consumers have adopted a systematic investment approach, treating gold purchases as a long-term savings strategy, which helps mitigate the impact of short-term price fluctuations [9].