中国游戏市场三季度营收环比增长6.96%，终结连续3季度下滑趋势

Core Insights - In Q3 2025, China's gaming market achieved actual sales revenue of 880.26 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08%, ending a continuous decline since Q4 2024 [1][2] Market Segmentation - The client game market in China generated actual sales revenue of 202.9 billion yuan, with a quarter-on-quarter increase of 16.05% and a year-on-year increase of 19.88%, driven by multiple product launches during the summer and the performance of cross-platform products [2] - The web game market saw actual sales revenue of 10.75 billion yuan, experiencing a quarter-on-quarter decline of 1.41%, attributed to a strategic shift by game companies towards mobile and client games [2] - The mobile game market reported actual sales revenue of 643.89 billion yuan, with a quarter-on-quarter growth of 4.39% but a year-on-year decline of 1.93%, primarily due to a high base from the previous year and reduced revenue from leading products [2] - China's self-developed games in overseas markets achieved actual sales revenue of 49.94 billion USD, with a quarter-on-quarter growth of 6.34% but a year-on-year decline of 3.39%, supported by key products like "Kingshot" and "Last Z: Survival Shooter" [3]