Core Insights - Japanese consumer electronics brands are making a cautious return to India, focusing on niche markets rather than mass markets dominated by Chinese and Korean competitors [1][2] - The Indian consumer electronics market, valued at $75 billion, is expected to grow to $130-150 billion by 2029, with Japanese companies currently holding less than 5% market share [2] Company Strategies - OM System has re-entered India with a range of cameras and lenses, emphasizing the importance of the Indian market for future growth [3][4] - Akai is targeting the air-conditioner market, positioning itself in the premium value space and focusing on long-lasting products and consumer trust [6][7] - JVC has partnered with Super Plastronics Pvt Ltd to launch made-in-India smart TVs, marking its comeback after a decade [8] Incumbent Adjustments - Companies like Sony, Panasonic, and Hitachi are reshaping their strategies by focusing on profitable categories and avoiding low-margin segments [10][11] - Panasonic has exited certain product categories and reported sales of ₹9,872.8 crore in FY24, with a focus on future-ready growth segments [12][13] - Sony India reported sales of ₹7,663 crore in FY24, facing pressure from aggressive discounting by Chinese brands [15] Market Dynamics - Analysts note that Japanese companies are repositioning in India to regain market share after losing ground globally [16] - Unlike Chinese competitors, Korean brands have avoided irrational discounting while broadening their product portfolios [17] - The challenge for Japanese brands lies in establishing a sustainable foothold in a rapidly changing market, focusing on reliability and design to differentiate from discount-driven rivals [19]