Tommy Hilfiger remixes tradition presenting “A Hilfiger Holiday”

Core Concept - Tommy Hilfiger, part of PVH Corp., launches "A Hilfiger Holiday" campaign featuring global style icon JISOO to celebrate the holiday season in a unique way [1] Campaign Overview - The campaign emphasizes a modern take on holiday traditions, showcasing festive elements like snow, puppies, and surprise guests [2] - JISOO's participation brings a blend of cozy, feminine styles with holiday sparkle, embodying the spirit of the season [2][3] Collection Details - The Holiday 2025 TOMMY HILFIGER Collection reinterprets classic Americana with new textures and styles, including plush rugbies, varsity jackets, and rich wool coats [3] - Occasion pieces feature a mix of timeless elegance and contemporary glitz, such as velvet tuxedo jackets and sequin-beaded accessories [4] Marketing Activations - The campaign will include dynamic activations in major cities, starting with unexpected doorbell rings to evoke surprise and joy [5] - Various branded experiences, collaborations, and seasonal events will invite consumers to engage with Tommy's unique take on prep culture [5] Availability - The Holiday 2025 TOMMY HILFIGER Collection will be accessible on tommy.com, in TOMMY HILFIGER stores globally, and through select wholesale partners [6]