娃哈哈陷品牌混战：“娃小智”高调招商，“娃小宗”暂未启用

Core Insights - The resignation of Zong Fuli has triggered a market competition over the "Wahaha" brand, leading to the emergence of the "Wawaozhi" brand, which closely resembles Wahaha's products but claims to be independent [2][4] - The "Wawaozhi" brand has initiated a nationwide recruitment campaign for distributors, offering lower prices than Wahaha while maintaining similar product formulations [2][5] - The competitive landscape in the beverage market is being reshaped by the different strategies of three brands during this industry transformation [2][9] Company Developments - "Wawaozhi" is set to hold a national ordering meeting, with a minimum purchase requirement of 100,000 yuan for exclusive distribution rights in a region [2][4] - The brand has reportedly signed over 150 clients and is leveraging state-owned capital to quickly integrate industry resources and build a nationwide sales network [5][6] - The actual controlling shareholders of "Wawaozhi" are linked to Zong Zehou, indicating a familial connection to the Wahaha brand [6] Brand Positioning - The "Wawaozhi" brand is positioned as a separate entity from Wahaha, with its representatives stating that they do not seek to capitalize on the Wahaha brand [4][5] - The "Wawaozhi" products are marketed as ordinary brands, similar to various brands of Longjing tea, despite criticisms of imitation [4] - The "Wawaozhi" brand's supply chain and factory distribution details are not disclosed to potential distributors until agreements are signed [4] Market Impact - The internal turmoil at Wahaha, including family disputes and leadership changes, has negatively impacted its brand image and market sales, allowing competitors like Nongfu Spring and Yibao to gain market share [9] - The ongoing instability within Wahaha may lead to further declines in market share unless internal conflicts are resolved to restore market confidence [9]