Workflow
前小米高管马骥创业融资近2亿,研发AI影像消费硬件

Core Insights - Former Xiaomi executive Ma Ji has founded a new company, "Guangqi Zhijing," focusing on AI imaging consumer hardware, specifically a camera that automatically generates popular stylized photos with a single click [1][2] - The digital camera market has seen a significant decline, with sales dropping from over 100 million units at its peak to around 8 million units currently, raising questions about the demand for additional photography devices beyond smartphones [1] - The company has successfully raised $27 million in angel funding, led by Honghui Capital, Dinghui VGC, and Shunwei Capital, with several other institutions participating [2] Company Insights - Ma Ji's background includes extensive experience in software and hardware at Xiaomi, where he was recognized for his ability to tackle challenging projects [1] - The new camera aims to address the creative challenges faced by users, emphasizing that the need is not for more devices but for enhanced creative capabilities [1] - The first product from Guangqi Zhijing is still in development, with plans for a release expected next year [2] Industry Insights - Recent successes of products from companies like DJI and Insta360 indicate that there is still potential for new categories within the imaging hardware market [2] - The rising prices of Fuji and film cameras suggest a willingness among consumers to pay for unique and aesthetically pleasing products [2]