Marie Brizard sales struggles continue

Core Viewpoint - Marie Brizard Wine and Spirits is experiencing significant sales declines, particularly in its home market of France, prompting the company to seek cost-cutting measures and explore growth opportunities [1][2][4]. Sales Performance - The company reported a 10.8% decline in third-quarter sales, totaling €40.9 million ($47.5 million) [1]. - Sales in France fell by 23.4%, largely due to delistings of the Scotch whisky brand William Peel [1]. - For the first nine months of 2025, overall sales decreased by 9.5% to €127.5 million, with a 19.3% drop in France and a 1.7% decline outside France [2]. Business Strategy - Marie Brizard is focusing on cost reduction and productivity improvements to enhance profitability [3]. - The company aims to diversify its offerings through its industrial-services division and agency brand distribution, which are showing growth potential [3]. - The group is actively pursuing both organic and external growth opportunities amid ongoing market consolidation in the wine and spirits sector [4].