Core Viewpoint - The banking industry is undergoing a digital transformation, leading to a reduction in traditional service channels, such as phone banking and free transaction SMS notifications, which are being adjusted to enhance cost efficiency and revenue generation [1][4]. Summary by Sections Changes in SMS Notification Services - Several banks have raised the threshold for free transaction SMS notifications, with some banks increasing it to 1,000 yuan. For instance, banks in Hunan raised the threshold from 200 yuan to 500 yuan [2][3]. - More than ten banks, including China Bank and Minsheng Bank, have adjusted their SMS notification thresholds this year, with some banks setting the threshold as high as 2,000 yuan [2][3]. Adjustments in Phone Banking Services - Banks like Zhejiang Commercial Bank and Industrial Bank have announced the cancellation of certain phone banking services, such as personal deposit transactions, encouraging customers to use online banking instead [3][4]. - The trend indicates a shift away from phone banking, which has seen a decline in user engagement, with only 25% of users utilizing this service, down 3 percentage points from the previous year [4]. Protection of Traditional Service Users - Experts emphasize the need to protect the rights of older customers who rely on traditional banking services as banks transition to digital platforms [4][5]. - Recommendations include ensuring proper communication with long-term users and providing accessible services for those less familiar with digital channels [5][6]. - Legal compliance and the maintenance of some traditional service options are advised to avoid potential disputes and ensure fair access for all customer demographics [6].
数字化转型加快!银行调整动账提醒和电话银行功能 你的服务还免费吗?
Guo Ji Jin Rong Bao·2025-10-24 14:33