Guo Ji Jin Rong Bao·2025-10-24 14:30Core Viewpoint - The banking industry is undergoing a digital transformation, leading to a reduction in traditional service channels, such as phone banking and free transaction SMS notifications, which are being adjusted to enhance cost efficiency and revenue generation [1][2][4]. Summary by Sections Changes in SMS Notification Services - Several banks have raised the threshold for free transaction SMS notifications, with some increasing it to 1,000 yuan. For instance, banks in Hunan raised the threshold from 200 yuan to 500 yuan [2][3]. - More than ten banks, including China Bank and Minsheng Bank, have adjusted their SMS notification thresholds this year, with some banks setting the threshold as high as 2,000 yuan [2][3]. Adjustments in Phone Banking Services - Banks like Zheshang Bank and Industrial Bank have announced the cancellation of certain phone banking services, including personal deposit transaction functions, effective November 14 [3]. - The trend indicates a shift towards online banking services, with banks encouraging customers to use mobile and online banking instead of traditional phone banking [3]. Protection of Traditional Service Users - Experts emphasize the need to protect the rights of older customers who rely on traditional banking services, as these adjustments may disproportionately affect them [4][5]. - The CFCA's report indicates that from 2021 to 2024, the proportion of mobile banking users has increased, while phone banking users have decreased by 3 percentage points to 25% [4]. Recommendations for Banks - Banks are advised to ensure clear communication with customers, especially long-term users, about service changes [5]. - It is suggested that banks maintain some traditional service channels, particularly in areas with a high concentration of elderly users, to avoid compliance risks and user disputes [6].