Core Viewpoint - A market competition surrounding the "Wahaha" brand influence has emerged amid the resignation of Zong Fuli, leading to significant shifts in the beverage market landscape [1]. Group 1: Brand Developments - The newly launched brand "Wawaozhi" is actively recruiting nationwide, with product packaging closely resembling classic Wahaha products but claims to be independent [1][2]. - "Wawaozhi" has signed over 150 clients and is rapidly building a nationwide sales network, supported by state-owned enterprises [5]. - The brand's actual control lies with Zong Zehou, who is also linked to the parent company of "Wawaozhi" [7]. Group 2: Market Dynamics - The competition is intensifying as "Wawaozhi" enters the market, potentially impacting Wahaha's market share due to internal instability and brand image issues [9]. - Rival brands like Nongfu Spring and Yibao are poised to capitalize on Wahaha's challenges, filling the market gap created by Wahaha's declining sales and distributor confidence [9]. Group 3: Distributor Relations - Distributors have been informed to continue selling Wahaha products, with some receiving notifications to pay deposits for the upcoming sales year [8]. - The relationship between "Wawaozhi" and Wahaha is characterized by a clear separation, with "Wawaozhi" emphasizing its independence from the Wahaha brand [4].
娃哈哈陷品牌混战：宗泽后的“娃小智”高调招商 宗馥莉的“娃小宗”尚未被启用
Di Yi Cai Jing·2025-10-24 15:37