创维数字前三季度营收64.56亿元同比降2.45%，归母净利润8585.93万元同比降63.69%，毛利率下降1.17个百分点

Core Insights - The company reported a revenue of 6.456 billion yuan for the first three quarters of 2025, a year-on-year decrease of 2.45% [1] - The net profit attributable to shareholders was 85.8593 million yuan, down 63.69% year-on-year, with a basic earnings per share of 0.08 yuan [1][2] - The gross profit margin for the first three quarters was 13.18%, a decrease of 1.17 percentage points compared to the previous year [2] Financial Performance - The company’s net profit margin was 1.24%, down 2.20 percentage points year-on-year [2] - In Q3 2025, the gross profit margin improved to 13.65%, an increase of 0.29 percentage points year-on-year and quarter-on-quarter [2] - The net profit margin for Q3 2025 was 1.31%, a decrease of 1.12 percentage points year-on-year and 0.73 percentage points quarter-on-quarter [2] Expense Analysis - Total operating expenses for the period were 767 million yuan, a decrease of 70.2608 million yuan year-on-year [2] - The expense ratio was 11.88%, down 0.77 percentage points from the previous year [2] - Sales expenses decreased by 8.65%, while management expenses increased by 10.46% [2] Shareholder Information - As of the end of Q3 2025, the total number of shareholders was 79,600, a decrease of 8,936 or 10.09% from the end of the previous half [2] - The average market value of shares held per shareholder increased by 27.94%, from 151,900 yuan to 194,300 yuan [2] Company Overview - The company, founded on April 16, 2002, is located in Shenzhen, Guangdong Province, and was listed on June 2, 1998 [3] - Its main business includes research, development, production, sales, and operation of digital smart terminals and front-end systems, with a revenue composition of 70.49% from smart terminals, 25.15% from professional displays, and 4.22% from operation services [3] - The company operates in the home appliance sector, specifically in the black household appliances category, and is involved in various concept sectors including mobile gaming and virtual reality [3]