Zheng Quan Ri Bao·2025-10-24 17:49Core Insights - Global smartphone shipments are expected to grow by 2% year-on-year in the first half of 2025, with outsourced design orders increasing by 7% [1] - ODM-designed smartphones accounted for 43% of total global shipments, marking the highest level since 2019 [1] Group 1: Industry Trends - The ODM sector is undergoing a restructuring phase, with major players like Huaqin Technology and Longcheer Technology maintaining strong positions [3] - Lixun Precision has acquired assets from Wistron Technology, indicating a trend of mergers and acquisitions within the industry [2][3] - ODM firms are shifting from "scale manufacturing" to "value creation," reflecting a broader industry transformation [3] Group 2: Business Diversification - ODM companies are actively expanding into new business areas such as customized products, LED, and AIoT to mitigate competitive pressures [4] - The rise of 5G and innovations in foldable screens are increasing the demand for advanced technical and design capabilities among ODMs [4] - Companies like Lixun Precision and Longcheer Technology are also venturing into smart automotive, wearables, and robotics, showcasing a strategic shift towards higher growth sectors [5] Group 3: Future Outlook - Analysts predict that smartphone manufacturers will continue to increase outsourcing, providing growth opportunities for ODMs in the coming years [6] - The next three years are seen as a critical period for the transformation and upgrading of the ODM industry [6] - The ability of leading firms to establish a second growth curve in automotive electronics, AIoT, and robotics will shape the competitive landscape [6]