山姆“爆雷”！500万会员天塌了

Core Viewpoint - The article discusses the decline in quality and consumer trust in Sam's Club, highlighting recent product safety issues and changes in product offerings that have led to dissatisfaction among members [1][5][30]. Group 1: Quality Issues - Sam's Club has faced multiple penalties for selling substandard products, including a recent fine of over 19,000 yuan for selling non-compliant children's items [1][3]. - The company has been repeatedly penalized for various quality issues, including formaldehyde in bedding and misleading advertising [3][5]. - Recent consumer complaints include finding foreign objects in food products, indicating a significant decline in food safety standards [5][7]. Group 2: Product Offering Changes - In July, Sam's Club faced backlash for removing over 20 popular exclusive products and replacing them with mainstream brands, leading to questions about the value of membership [11][12]. - The proportion of Sam's Club's private label products has decreased from 38% to 30%, raising concerns among members about the uniqueness and quality of offerings [12][19]. - Members have expressed dissatisfaction with the introduction of lower-quality products and the perceived dilution of membership benefits [19][30]. Group 3: Membership and Consumer Sentiment - Despite the issues, Sam's Club has reported a membership base exceeding 5 million, generating over 1.3 billion yuan in annual membership fees [23][27]. - The company continues to expand, with a total of 58 stores nationwide, indicating a strong market presence despite quality concerns [23][27]. - Consumer sentiment is mixed, with some loyal members defending the brand while others express disappointment and consider leaving due to declining quality [25][28][30].