Morrisons to roll out electronic shelf labels with VusionGroup

Core Viewpoint - Morrisons is set to become the first large UK supermarket chain to implement electronic shelf labels (ESLs) across all its stores, enhancing customer experience and operational efficiency through digital innovation [1][3]. Group 1: Implementation of ESLs - Morrisons will deploy 10.8 million smart electronic shelf labels across its 497 supermarkets, with the rollout beginning in early 2026 [1]. - The ESLs will replace paper price tags, providing real-time pricing and product details, and will also highlight discounts and promotions [2][4]. Group 2: Operational Benefits - The ESL system automates manual price updates, reduces paper usage, and allows staff to focus more on customer service [2]. - The technology will integrate with existing digital shelf-edge cameras to help identify stock shortages and improve replenishment speed [2]. Group 3: Digital Transformation Strategy - The ESL rollout is part of a broader digital transformation program at Morrisons, which includes shelf-edge cameras, a digital task management system, and trials of AI-powered shopping trolleys [5]. - Morrisons plans to upgrade its in-store Wi-Fi to enhance digital connectivity and customer experience [3]. Group 4: Financial Performance - In a trading update for the 13 weeks ending July 27, 2025, Morrisons reported a 3% rise in like-for-like sales and an overall sales increase of 3.5% to £4 billion [6].