Crowded DSP Market Pressures The Trade Desk, Inc. (TTD), Says Guggenheim

Core Insights - The Trade Desk, Inc. (NASDAQ:TTD) is identified as an overlooked AI stock with a 'Buy' rating from Guggenheim, although the price target has been reduced from $75.00 to $55.00 due to increased competition, particularly from Amazon's demand-side platform [1] - The year 2025 is seen as a transitional period for the company, marked by the launch of the Kokai platform, significant headcount growth, and new leadership [2] - The positive outlook is supported by the growing adoption of programmatic advertising on connected TV platforms and expected contributions from political advertising [3] Company Overview - The Trade Desk, Inc. is a California-based technology company that provides a self-service cloud-based ad-buying platform along with data and value-added services, aiming to enhance advertising relevance for consumers [4] Market Context - Despite the potential of The Trade Desk as an investment, there are suggestions that other AI stocks may offer better upside potential and lower downside risk [5]