Zhong Guo Zheng Quan Bao·2025-10-24 20:19Core Insights - The ETF market in Shanghai and Shenzhen has shown strong growth, with total market size exceeding 5.6 trillion yuan as of the end of September [1][2] - The competition landscape among brokerage firms in the ETF business is stabilizing, with leading firms maintaining their positions [2][3] - ETF business is recognized as a core engine for the transformation of brokerage firms, contributing significantly to various revenue streams [1][4] Market Overview - As of September, there are 760 ETFs in Shanghai with a total market value of 40,003.11 billion yuan, and 555 ETFs in Shenzhen with a total market value of 16,255.16 billion yuan, reflecting a 7.65% increase [1] - The total asset management scale of funds in Shanghai is 40,881.95 billion yuan, while in Shenzhen it is 16,638.58 billion yuan [1] Brokerage Performance - In September, the top five brokerage firms by trading volume in Shanghai's ETF market were CITIC Securities, Huatai Securities, Guotai Junan, Huabao Securities, and Dongfang Securities, with market shares of 11.24%, 11.09%, 9.45%, 6.46%, and 5.92% respectively [2] - In Shenzhen, the leading firms were Northeast Securities, Dongfang Wealth, Dongfang Securities, Dongwu Securities, and Founder Securities, maintaining the same ranking as the previous month [2] Strategic Importance of ETF Business - The ETF business is crucial for the wealth management transformation of brokerage firms, aligning with the shift from "sell-side sales" to "buy-side advisory" [3][4] - It serves as a key source of diversified income for brokerages, linking various business lines such as custody, settlement, and market-making [4] - ETFs attract both retail and institutional investors, helping brokerages integrate their retail and institutional services [4] Future Outlook - The competition in the ETF business is expected to become more intense, focusing on comprehensive service capabilities and strategic foresight [4] - With regulatory encouragement for long-term investments and the emergence of innovative products, brokerages need to prepare for new opportunities [4]