宗馥莉已回娃哈哈上班！“娃小宗”仅41天就“退场”

Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant reversal, with the company deciding to continue using the "Wahaha" brand instead of the newly introduced "Wawa Xiaozong" brand, following internal conflicts and pressures from distributors [1][2][4]. Group 1: Brand Strategy and Management Changes - On October 23, it was reported that the Hongsheng system's sales companies were notified to continue using the "Wahaha" brand in 2026, indicating a retreat from the "Wawa Xiaozong" brand introduced by Zong Fuli [1][2]. - Zong Fuli has returned to work at Wahaha as the president of Hongsheng Beverage Group, following her resignation from the positions of chairman and general manager [2][5]. - The internal conflicts at Wahaha stemmed from Zong Fuli's restructuring efforts, which led to tensions regarding the ownership and use of the "Wahaha" trademark [2][3]. Group 2: Distributor Reactions and Market Dynamics - Some distributors expressed distrust towards the "Wawa Xiaozong" brand, leading to a significant shortfall in the collection of deposits, with many regions only achieving 10%-20% of their targets compared to the previous year [4][5]. - While some distributors are hesitant about the new brand, others, particularly larger and long-term partners, remain loyal to Wahaha and are willing to follow Zong Fuli's direction [4][5]. - The situation reflects a normal transitional phase in brand management, where multiple brands and product lines can coexist within a company [4]. Group 3: Trademark and Legal Issues - Zong Fuli's resignation was reportedly linked to issues surrounding the compliance of the "Wahaha" trademark usage, as attempts to transfer the trademark to her new company were unsuccessful [3][5]. - Wahaha Group's major shareholder proposed that the company purchase its 46% stake and the "Wahaha" trademark, but negotiations did not reach an agreement [3].