洛图Q3排名 | 中国大陆电竞显示器线上市场品牌销量

Core Insights - The report from Runto Technology indicates that in Q3 2025, the sales volume of gaming monitors in China's online retail market reached 1.72 million units, representing a year-on-year growth of 9.5%, while sales revenue amounted to 1.9 billion yuan, up 2.6% from the previous year [1] - The average price of gaming monitors decreased to 1,085 yuan, a reduction of 73 yuan compared to the same period last year [1] - The growth rate of gaming monitor sales is expected to slow down starting Q3 2024, with the penetration rate stabilizing [1] Market Dynamics - In the first half of 2025, government subsidy policies significantly boosted market consumption, leading to a sales growth rate of 40% for gaming monitors [1] - However, by Q3 2025, the impact of these subsidies diminished due to a reduction in the scope of subsidies and increased eligibility requirements, contributing less than 10% to sales growth [1] Product Performance - The gaming monitor market is transitioning from being driven by policy to relying on endogenous growth, primarily fueled by upgrades in product performance [1] - In Q3 2025, 180Hz monitors held a 23% market share, but this was a decrease of 24 percentage points compared to 2024. Conversely, the penetration rate of 240Hz models rose to 18%, and 300Hz products increased to 6% from nearly 0% last year [1][4] Brand Analysis - The top three brands in the gaming monitor online market accounted for 44% of total sales, an increase of 11 percentage points year-on-year, with AOC leading at nearly 20% market share and a sales growth of nearly 60% [7] - HKC and KTC ranked second and third, respectively, with differentiated product offerings of 240Hz and 260Hz [7] - Xiaomi and ROG also showed significant growth, with Xiaomi achieving a 71% increase in sales due to its dual strategy of focusing on both office and entry-level gaming products [7] - ROG, a high-end gaming brand under ASUS, experienced a 24% growth in Q3, supported by new products featuring 600+Hz refresh rates and a dual-mode design [7] Competitive Landscape - Other brands like KTC, SANC, and Titan Legion experienced growth rates of 20%-60% in the first half of the year but faced varying declines in Q3 due to high base effects from the previous year and limited quotas this year [9]