“数字复活”引发争议，AI使用应有边界

Core Viewpoint - The emergence of AI-generated content, particularly the "digital resurrection" of deceased individuals for commercial purposes, raises ethical concerns and questions about the boundaries of AI application in both commercial and personal contexts [1][2]. Group 1: AI in Commercial Use - The recent use of AI to create a commercial advertisement featuring the late tea expert Zhang Tianfu has sparked public debate, highlighting the potential for consumer skepticism regarding such practices [1]. - The incident underscores the need for legal frameworks to define the boundaries of AI applications, especially in commercial settings [1]. Group 2: Ethical and Legal Considerations - The rapid advancement of generative AI technology has revealed deep-seated conflicts between technological innovation, social ethics, and rights protection [2]. - There is a pressing need to establish clear legal standards and guidelines to address the misuse of AI and to promote a consensus on the ethical use of technology [2]. - Recent regulations, such as the "Artificial Intelligence Generated Synthetic Content Identification Measures," mandate explicit labeling of AI-generated content, emphasizing the responsibility of service providers and users [1].