Zhong Guo Jing Ji Wang·2025-10-25 01:33Core Insights - The article highlights BYD's new models in the Song family, specifically the 2026 Song L DM-i and Song Pro DM-i, which address consumer demands for electric range, driving control, and smart features [1][3]. Product Launch - The 2026 Song L DM-i is priced between 139,800 to 156,800 yuan, while the 2026 Song Pro DM-i has a limited-time price range of 99,800 to 122,800 yuan with trade-in benefits [1]. - The Song family has sold over 3.8 million units since its launch in 2015, maintaining a market share of up to 20% in the SUV segment [3]. Market Positioning - The new models adopt a "dual-car linkage" strategy, with Song Pro targeting the entry-level market and Song L aiming for the higher-end segment, thus creating a comprehensive product matrix [5]. - The competition in the home SUV market is intensifying with the introduction of rival models from Geely and Chery, prompting BYD to enhance its offerings [3]. Technical Upgrades - The 2026 Song L DM-i features a pure electric range of 200 kilometers and a low fuel consumption of 3.4 liters per 100 kilometers when the battery is depleted [7]. - The new models are equipped with advanced driving assistance systems and smart connectivity features, enhancing user experience and safety [10]. Consumer Focus - The upgrades in the new models are designed to meet the core needs of family users, emphasizing fuel efficiency, electric range, and driving comfort [10][12]. - The 2026 Song Pro DM-i boasts a fuel consumption of 3.2 liters per 100 kilometers and a combined range of 1,508 kilometers, addressing long-distance travel concerns [10][12]. Conclusion - The launch of the 2026 Song L DM-i and Song Pro DM-i reinforces BYD's leading position in the hybrid SUV market, transitioning from a focus on cost-effectiveness to high-value offerings for families [12].