AI 赋能・文旅融合 共启广告业高质量发展新篇 ——2025 互动广告高峰论坛在京圆满举行

Core Insights - The 2025 Interactive Advertising Summit emphasizes the integration of AI in the advertising industry, marking a shift from "creative competition" to "value enhancement" [3][4] - The forum aims to explore new paths in advertising driven by technology and culture, gathering industry leaders and experts [3][6] Industry Direction - The President of the China Advertising Association highlighted that AI is deeply embedded in the advertising ecosystem, representing a revolution in efficiency and a critical opportunity for value upgrade [3][7] - The future of the advertising industry lies in the symbiosis of technology and creativity, as well as the emotional connection between brands and users [4][6] Academic and Practical Dialogue - The forum features a dialogue system combining academic theories and corporate practices, focusing on "AI empowerment" and "cultural and commercial integration" [6][8] Media Transformation - The Dean of Tianjin University’s New Media and Communication School discussed the need for strategic oversight in mainstream media transformation, emphasizing innovation in form and the construction of international discourse power [8] Cultural Resonance in Marketing - The Market Director of the Australian Tourism Board shared insights on localizing international brands within the context of cultural and tourism integration, stressing the importance of understanding consumer needs [9] Data-Driven Growth Strategies - The Head of JD Retail's Marketing Cloud discussed the necessity for brands to leverage digital technology and AI to overcome growth bottlenecks, integrating online and offline resources for effective marketing [12] Sustainable Brand Development - The General Manager of Sohu's North China Advertising Marketing Department explored sustainable brand development, focusing on building user trust and transforming traffic into long-term assets [14] Advertising Value in Transportation - The Deputy General Manager of Beijing Subway shared insights on the marketing value of subway advertising in the context of cultural and tourism growth, highlighting its effectiveness in targeting core demographics [15] Recognition of Excellence - The forum concluded with an awards ceremony recognizing outstanding practical cases in interactive creativity and media marketing, aiming to inspire high-quality development in the advertising industry [18]