仙饼嫂宣布启动IPO 计划在纳斯达克上市

Core Viewpoint - Inner Mongolia Xianbing Sister Catering Management Service Co., Ltd. has announced its IPO plan on NASDAQ, aiming to raise $10 million by issuing 2.5 million shares at $4.00 per share, marking a significant step for Mongolian cuisine in the international capital market [1][2] Company Overview - Xianbing Sister is headquartered in Hohhot and focuses on the Tongliao beef pie, integrating Mongolian culinary culture and intangible cultural heritage techniques [1] - The brand emphasizes a "freshly made, no pre-made" philosophy, innovating flavors and pairing them with traditional beverages and dishes, creating a competitive product matrix [1] Market Strategy - The IPO proceeds will be allocated to three main areas: accelerating domestic store expansion, enhancing intangible cultural heritage food research and digital upgrades, and establishing acquisition reserve funds for industry chain integration [2] - The company plans to expand into new markets such as Hainan and Shenzhen, while also strengthening its supply chain network [2] Investment and Support - Shenzhen Tianhao Industrial Investment Holding Co., Ltd. will provide capital support and resource collaboration for the IPO, leveraging its background in cultural tourism and catering investments [2] - The actual controller of Xianbing Sister, Gao Zhenbo, highlighted the significance of the NASDAQ listing for promoting Mongolian cuisine globally [2] Industry Analysis - The IPO represents a pioneering move for Mongolian cuisine to enter the international capital market, exploring a sustainable path for intangible cultural heritage food through standardized production, cultural empowerment, and capital operation [2] - With the increasing global demand for unique culinary cultures, Xianbing Sister is expected to gain a competitive advantage in the international market due to its rare intangible cultural heritage IP and standardized operational capabilities [3] - Post-funding, the company anticipates its nationwide store count to exceed 30 by the end of 2026, serving as a bridge between Chinese Mongolian cuisine and global consumers [3]