“上百种散装零食任意挑选”，量贩零食店为何遍地开花

Core Insights - The rapid expansion of discount snack stores in China is driven by their ability to cater to consumer behavior and preferences, particularly in lower-tier markets [1][2] - These stores utilize a direct sourcing model to reduce costs and offer a mix of well-known brands and private label products, creating a competitive edge against traditional supermarkets [1][3] Group 1: Market Dynamics - The number of discount snack stores in China is projected to exceed 45,000 by 2025, indicating a significant growth trend since 2022 [1] - Discount snack stores are characterized by a relaxed shopping environment and a diverse range of products, appealing to consumers' non-purposeful shopping habits [1][2] - The stores attract various consumer segments, including children and price-sensitive groups, through targeted product offerings and promotional strategies [2] Group 2: Business Model and Strategy - Discount snack stores have adopted a direct-to-manufacturer supply chain model, which lowers procurement costs and enhances bargaining power [1][3] - The marketing strategy includes frequent promotions and a focus on products that provide immediate gratification, which resonates well with families and budget-conscious consumers [2] - The franchise model is being rapidly adopted by leading brands to scale operations and prepare for potential IPOs, although challenges such as market saturation and profitability remain [3] Group 3: Industry Trends - The industry is entering a phase of consolidation, with larger brands acquiring regional players and diversifying into hybrid business models like "snacks + beverages" [3] - There is an increasing need for consumers to be vigilant about product quality, especially with private label items, as the market becomes more competitive [3] - To sustain growth, discount snack stores must focus on improving product quality, enhancing customer service, and protecting consumer rights [3]