智通财经网·2025-10-25 04:09Core Viewpoint - The collaboration between the Chinese Olympic Committee and Li Ning brand showcases the 2026 Milan Winter Olympics Chinese sports delegation's award attire, integrating top-tier sports technology with Eastern aesthetics to present the strength and style of Chinese athletes to the world [1] Design and Aesthetics - The award attire features red and white as the primary colors, with "Chinese Red" highlighting cultural elements and a design that outlines a five-pointed star; "Snow Mountain White" draws inspiration from winter sports scenes and incorporates Eastern aesthetic concepts of blank space [3] - Traditional auspicious patterns, such as the "Double Victory Pattern," are used in the design, symbolizing victory and good fortune, and are complemented by the "Double Victory Snowflake Pattern" on various parts of the attire [5] Technological Innovations - Li Ning brand has equipped the award attire with advanced sports technology, achieving significant breakthroughs in "thermal locking, moisture permeability, and protection" through material and structural innovations [8] - The collaboration with the National Space Administration has led to the development of a dynamic thermal insulation technology platform, enhancing thermal retention by 44% and moisture permeability by 14% [8] Functional Features - The attire includes a special inner structure with water-repellent goose down for better insulation and moisture management, while the protective layer can withstand heavy rain, providing multiple protective functions [10] - Approximately 45% of the attire is made from recycled nylon and polyester, promoting an environmentally friendly approach [10] Footwear Design - The award shoes are designed based on Li Ning's classic "Liejun" series, featuring a color scheme that matches the award attire and incorporating advanced technologies for comfort and safety on winter surfaces [12] Event Highlights - A drone show at the event illustrated the lines of the award attire, conveying best wishes for the Chinese sports delegation at the 2026 Milan Winter Olympics [13] Company Commitment - Li Ning, the founder and chairman of the brand, emphasized the importance of the award attire in representing the pinnacle of achievement and the spirit of Chinese athletes, committing to continuous innovation in professional sports technology to support the Chinese sports delegation [15]