Huan Qiu Wang·2025-10-25 05:59Core Viewpoint - The launch of the renovation fund custody service by Beike's direct home decoration brand, Shengdu, aims to rebuild consumer trust in home decoration transactions through a three-party fund supervision system involving customers, banks, and enterprises [1][3]. Group 1: Fund Custody System - The fund custody system introduced by Shengdu includes three main measures: establishing a third-party supervision account, releasing funds based on construction milestones, and ensuring that interest during the frozen period belongs to consumers [3][5]. - This system addresses risks associated with the traditional "pay first, then construct" model, which has led to consumer concerns over construction delays and quality issues [3][5]. Group 2: Industry Impact - The initiative reflects Shengdu's commitment to social responsibility and sets a new benchmark for the healthy development of the home decoration industry, contributing to the "reassured consumption in Jinan" city brand [3][5]. - The introduction of the fund custody model is seen as a significant step in mitigating fund misappropriation risks and enhancing consumer confidence in the home decoration sector [5][7]. Group 3: Strategic Goals - Beike's overall strategy includes integrating products, delivery, technology, and services, with fund custody being a starting point for enhancing customer satisfaction [9][11]. - The company aims to leverage technology, such as lightweight BIM and smart construction sites, to improve efficiency and consumer trust in the industry [9][11]. Group 4: Performance Metrics - Since the launch of the fund custody model in November last year, it has been implemented in over 30 cities, safeguarding 3.3 billion yuan for more than 20,000 users, with a completion release rate exceeding 99% [15]. - In Jinan, since the service went live on September 27, it has provided fund custody services for over 80 families, amounting to 4.3 million yuan [15].