审核效率提升75%，巨量引擎首次披露AI广告治理自研大模型

Core Insights - The core focus of the news is on the advertising safety measures implemented by the company, particularly in the context of AI-generated advertisements, highlighting their proactive strategies and technological advancements in governance [2][3][4]. Group 1: Advertising Safety Measures - The company introduced a comprehensive governance system to address three major risks associated with AI advertising: violation of public morals, copyright infringement, and false advertising [2]. - In the third quarter of this year, the company successfully preemptively intercepted over 840,000 AI-related advertising violations [2]. - The company has established a multi-tiered response system for violations, including warnings, account restrictions, and permanent bans [2]. Group 2: Technological Innovations - The company unveiled a self-developed multimodal model capable of reviewing 90% of advertising materials within 10 minutes, improving review efficiency by 75% compared to traditional methods [3][4]. - A new Consumer Complaint Rate (CCR) index was introduced, which integrates user feedback and has seen a reduction of over 40% in negative feedback regarding advertisements this year [3]. - The interactive review system can automatically correct common violations in advertising materials and provide detailed rejection reasons, enhancing the efficiency and experience for advertisers [3][4]. Group 3: Targeted Support Initiatives - The company launched specialized service projects aimed at protecting vulnerable groups, such as the elderly and minors, by providing preemptive support in case of advertising-related disputes [5]. - The platform has conducted offline anti-fraud lectures for the elderly and created educational content for minors to raise awareness about advertising risks [5]. - The specialized service has assisted over 3,000 individuals, achieving a user satisfaction rate of 92.5% [5].