网店粉丝数超300万！源聚多款火锅丸子线上热销

Core Viewpoint - The article highlights the success of Shenzhen Yuanju Food Co., Ltd. in the frozen food market, particularly through its brand "Xidejia," which has gained significant popularity online and offline, achieving over 3 million followers on JD.com and strong sales across various provinces and convenience stores [2][30]. Group 1: Company Overview - Shenzhen Yuanju Food Co., Ltd. specializes in the production of high-quality frozen foods, including various meatballs and other frozen products, and has successfully captured a loyal customer base both online and offline [3][4]. - The company has been recognized for its commitment to quality, with a modern production facility that emphasizes automation and strict quality control [13][15]. Group 2: Product Development and Marketing - Yuanju Food has successfully entered the "Shenshan Younong" regional public brand initiative, with seven star products, including beef balls and bacon, selected for promotion [6][51]. - The brand "Xidejia," established in December 2009, has become a leading name in the frozen food industry, leveraging internet marketing strategies to enhance its market presence [36][40]. Group 3: Market Position and Strategy - The company has established itself as a major supplier for 7-11 convenience stores in South China, maintaining a long-term partnership that reflects its product quality and market competitiveness [25][27]. - Yuanju Food's strategy includes focusing on product quality and leveraging online platforms like JD.com and social media for marketing, which has resulted in a significant increase in customer engagement and sales [42][43]. Group 4: Future Prospects - The company aims to expand its market reach in the Greater Bay Area, particularly in Guangzhou and Shenzhen, by utilizing the "Shenshan Younong" brand to attract a broader consumer base [62]. - The positive impact of the "Shenshan Younong" brand on sales during the previous winter season has boosted the company's confidence in future growth [60].