聚力山茶油高质量发展！ 龙川推出“媒体+”12项举措

Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Longchuan County, aimed at promoting the high-quality development of the Longchuan camellia oil industry through 12 specific measures, enhancing brand recognition, and integrating media resources to boost economic growth [4][12]. Group 1: Industry Overview - Longchuan County is recognized as a national demonstration county for oil tea, with an oil tea planting area of approximately 495,000 acres and an annual production of fresh oil tea seeds reaching about 170,000 tons, resulting in a total industry chain output value of 1.9 billion [13][15][16]. - The "Longchuan Camellia Oil" brand has been awarded national-level regional public brand status, with several products recognized as provincial "Yue" brands, indicating a strong foundation for brand development [16][18]. Group 2: Strategic Measures - The "Media+" initiative focuses on four main areas: brand building, channel expansion, cultural promotion, and resource integration, proposing 12 specific actions to leverage the geographical brand effect of "Longchuan Camellia Oil" [10][11]. - The strategy emphasizes enhancing brand exposure through various media formats, including promotional videos and documentaries, to improve brand credibility and recognition [20][34]. Group 3: Marketing and Sales Channels - The initiative aims to create a comprehensive marketing network by integrating online and offline sales strategies, including establishing flagship stores on e-commerce platforms and organizing promotional events in major urban areas [46][50]. - It also includes cultural initiatives to deepen the understanding of the oil tea heritage and promote tourism related to the camellia oil industry [51][54]. Group 4: Resource Integration and Support - The plan involves consolidating efforts from government, enterprises, and social organizations to strengthen the industry's foundation, including establishing a "traceability" mechanism for the entire production chain [56]. - A robust support system has been established to ensure the effective implementation of the initiative, focusing on organization, funding, promotion, and supervision [64][65].