Core Viewpoint - Ping An Health Insurance has announced a brand upgrade for its "Ping An Le Health" brand, introducing a new health insurance service system and upgrading its client app to enhance customer experience and service efficiency [1][4]. Group 1: New Service System - The new health insurance service system includes four key services: Vitality Life, Quality Medical Care, Digital Healing, and Long-term Protection, addressing user pain points effectively [3]. - "Vitality Life" encourages proactive health management through services like "Vitality GO" and "Four Highs and One Heavy" [3]. - "Quality Medical Care" offers professional medical services through a robust medical network and a dedicated patient escort team [3]. - "Digital Healing" utilizes music therapy to improve clients' physical and mental health [3]. - "Long-term Protection" provides a wide range of medical insurance products for all life stages, ensuring stable health protection for clients [3]. Group 2: Digital Platform Upgrade - The upgraded "Ping An Le Health" client app will serve as a digital platform for health asset management, connecting clients' health journeys and quantifying health behaviors into valuable health assets [3][4]. - The platform integrates five components: policies, services, records, rewards, and membership, creating a closed-loop system that encourages family health management [3]. Group 3: Strategic Significance - This upgrade marks a significant step in the integration of health insurance and medical services, aligning with the "Healthy China" strategy and regulatory policies [4]. - The initiative aims to transform every health-related action into a valuable health asset for clients, promoting a sustainable and beneficial health lifestyle [4]. - Industry experts view this upgrade as a model for the professional development of health insurance companies, exploring new paradigms for the "Chinese version of HMO" through innovative user engagement strategies [4].
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