Hong Kong life insurance sales hit record US$22.3 billion on high-net-worth demand

Core Insights - Life insurance sales in Hong Kong increased by 50% in the first half of the year, reaching a record high due to heightened demand for wealth management and estate planning from high-net-worth individuals in Hong Kong and mainland China [1][2] Industry Performance - The insurance industry wrote HK$173.7 billion (US$22.3 billion) in new life policies in the first half of the year, up from HK$115.9 billion the previous year, marking the highest first-half sales since the Insurance Authority's establishment in 2016 [2] - The growth trajectory of Hong Kong's insurance industry is sustained by strong demand for savings, health, and protection solutions [3] Market Outlook - The outlook for the insurance industry is positive, with Hong Kong solidifying its position as a leading international insurance and wealth management hub [4] - The increasing number of family offices is expected to enhance the role of the insurance industry in helping individuals and families achieve financial security, health resilience, and legacy planning [4] Consumer Preferences - Nearly 60% of high-net-worth individuals in mainland China, Hong Kong, Macau, and Taiwan prefer insurance policies for wealth transfer to future generations, according to a joint survey by Manulife and Deloitte [5] - Mainland visitors, along with local high-net-worth individuals, are significant buyers of local insurance products for financial planning, medical cost preparation, and legacy planning [7] Government Initiatives - The Chief Executive of Hong Kong set a target to attract an additional 220 family offices by 2028, following the successful goal of bringing in 200 family offices between 2023 and 2025 [6]