Core Viewpoint - The National Financial Regulatory Administration has issued guidelines to promote the high-quality development of health insurance, emphasizing the integration of health management and insurance services, which aligns with the strategic upgrade of Ping An Health Insurance's service system [1][3]. Group 1: Policy and Strategic Upgrade - The new guidelines aim to transform health insurance from a risk bearer to an active health manager, promoting a new service system that combines prevention, management, and protection [3][6]. - Ping An Health Insurance has upgraded its client app to "Ping An Le Health," reflecting its commitment to a dual-driven strategy of "health insurance + medical services" [2][5]. Group 2: Service System and Digital Platform - The "Ping An Le Health" platform integrates four service areas: "Vibrant Living," "Quality Medical Care," "Digital Healing," and "Long-term Protection," providing comprehensive health coverage [4][5]. - The platform establishes a "Health Asset Account" for each customer, quantifying health behaviors into valuable assets, thus creating a closed-loop system that encourages family participation in health management [4][5]. Group 3: Market Position and Future Plans - Ping An Health Insurance has built a vast service network, collaborating with numerous hospitals and covering over 200 countries, serving 46.84 million individual clients and 27.5 million corporate clients [5][6]. - The company aims to enhance public health awareness through a series of marketing activities, aligning with the national health strategy and contributing to the improvement of public welfare [5][6].
焕新升级“平安乐健康”品牌 平安健康险推出健康生活方式数字化平台