老铺黄金上海恒隆开新店，涨价前大排长龙，凌晨两点“客满”

Core Insights - The opening of the Lao Pu Gold store at Shanghai Hang Lung Plaza on October 25 attracted significant customer interest, leading to long queues starting from the night before due to promotional discounts and impending price increases [2][5][13] Group 1: Store Opening and Customer Response - The store opened with a 10% discount and a full range of products, prompting customers to rush to purchase before a price hike scheduled for October 26 [5][13] - The store reached its customer capacity by 2:30 AM, indicating high demand and enthusiasm for the brand [2][5] - Other Lao Pu Gold locations in Shanghai also experienced queues despite not offering discounts, showcasing the brand's strong market presence [5] Group 2: Pricing and Market Trends - The recent surge in gold prices has led to price increases across various jewelry brands, with Lao Pu Gold expected to adjust prices based on actual retail prices [13] - Lao Pu Gold's sales record during the "Double 11" shopping festival indicates a strong market performance, with transaction volumes surpassing 3 billion yuan within 10 minutes [14] Group 3: Brand Positioning and Expansion - Lao Pu Gold has established itself as a leading brand in the high-end jewelry market, achieving coverage in all ten of China's top luxury shopping centers [14][15] - The brand's strategy includes rapid expansion in key markets, with five stores opened in Shanghai since May, reflecting a commitment to deepening market penetration [15] - The brand's alignment with high-net-worth consumer preferences positions it as a significant player in the luxury market, with a consumer overlap rate of nearly 80% with international luxury brands [15][16]