“萌”力全开，“丰”采动人！龙川四都镇IP“水嘟嘟”出道啦

Core Points - The article highlights the official launch of the IP "Shui Dudu" in Longchuan's Sidu Town, which aims to promote local culture and tourism [3][34] - The character "Shui Dudu" symbolizes the region's agricultural richness and cultural heritage, becoming a joyful ambassador for the town [12][15] Group 1: Event Overview - The launch event took place during the celebration of the "Hundred Thousand Million Project" and the 2025 Chinese Farmers' Harvest Festival [5][10] - "Shui Dudu" made a lively appearance, engaging with visitors and showcasing its playful character [6][11] Group 2: Cultural Significance - The design of "Shui Dudu" incorporates local elements, such as a green water droplet shape representing the East River and an orange scarf symbolizing the sweetness of local persimmons [12][13] - The character is intended to convey the joy of harvest and the region's cultural stories [14][15] Group 3: Economic Impact - The East River Wetland Park, which opened in August, has attracted approximately 200,000 visitors and generated nearly 400,000 yuan in revenue [25][26] - Local businesses have seen a growth of over 20% in revenue due to increased tourism, with more than 130 job opportunities created for residents [27][26] Group 4: Merchandise and Promotion - A variety of "Shui Dudu" cultural products were showcased, including innovative packaging for local tea oil and everyday items like bags and umbrellas, generating sales of 100,000 yuan during the event [30][32] - The event also included a licensing ceremony for the "Shui Dudu" IP and agreements for promoting cultural products, aiming to enhance the integration of agriculture, culture, and tourism in the region [34][36]