Every American Express (AXP) Investor Should Keep an Eye on This Number

Core Insights - American Express continues to perform well, with shares up 18% in 2025, surpassing the S&P 500 [1] - The company reported third-quarter revenue and earnings per share that exceeded Wall Street estimates [1] Pricing Power - American Express demonstrates strong pricing power, allowing it to increase fees over time [3] - The average fee earned per active card in Q3 was $119, reflecting a 72% increase since Q3 2020 [4] Brand Strength - The company's powerful brand enables it to charge high annual fees, attracting higher-income consumers [6] - American Express provides valuable perks and rewards to its cardholders, enhancing its appeal [6] Product Updates - The recent refresh of the Platinum card introduced new shopping credits, resulting in double the average weekly sign-ups for new cards compared to before the update [7]