Puma Names Nike and Adidas Alum to Lead Newly Reorgazined DTC Retail Business

Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice president of global retail starting Nov. 1, a position in which he will oversee the development of the company’s full-price and outlet stores across the world. He will report to chief commercial officer Matthias Bäumer. More from WWD The move comes as Puma evolves its organizational set-up by splitting its DTC business into two dedicated global retail and global e-commerce focus ar ...