Beyond Meat rockets 700 percent as ETF hype clashes with reality

Core Insights - Beyond Meat's stock has surged over 700% in four sessions, recovering from near penny stock levels, primarily due to inclusion in a meme-stock ETF and a new contract with Walmart [1][4][6] Group 1: Company Performance - Despite the stock surge, Beyond Meat has never turned a profit and has seen sales decline for three consecutive years [2] - The company is focusing on cost-saving initiatives with a goal of achieving run-rate EBITDA-positive operations by the end of 2026 [3] Group 2: Market Dynamics - The stock price increase was largely driven by meme traders, particularly after the company was included in Roundhill Investments' new Meme ETF [4][6] - A significant short interest, with over 63% of the company's float sold short, led to a short squeeze as short sellers were forced to buy back shares at higher prices [5][7] Group 3: Strategic Developments - Beyond Meat's new distribution deal with Walmart aims to expand its presence in retail, especially during a critical season [6] - The low share price, previously under $1, made it an attractive option for retail traders, contributing to increased volatility [7]