浙江德清莫干山：一场跑山赛，如何点燃户外运动热潮？

Core Insights - The 2025 Mogan Mountain Trail Running Race has transformed from a local event with 800 participants in 2017 to an international-level event with over 11,000 participants, setting an Asian record [1] - The event features five categories: 10km, 20km, 35km, 70km, and 100km, with significant improvements in funding, personnel, services, and participant experience compared to previous years [1] - The race has attracted 97 foreign participants and is being live-streamed to showcase the event and the beautiful scenery to a global audience [1] Event Atmosphere and Safety Measures - The event atmosphere was enhanced with decorations and lighting, creating a unique "nocturnal mountain" experience for both participants and visitors [2] - A comprehensive safety network was established, involving over 2,580 trained volunteers, 150 professional rescue team members, and medical units at five key checkpoints [2] - Participants reported feeling secure due to the support from local villagers and rescue teams along the route [2] Economic Impact - The opening night saw over 20,000 visitors in the Yujie area, translating into significant consumer activity, with local accommodations and restaurants fully booked a week prior to the event [3] - The event is estimated to generate over 30 million yuan in local consumption on the first day alone, with ongoing economic benefits expected throughout the event [3] - The race not only serves as a sports competition but also acts as a powerful engine driving the integration of tourism and events in the Mogan Mountain area, enhancing its brand as an "outdoor paradise" and "event city" [3]