Core Viewpoint - Laopuhuang has implemented its third price adjustment of the year, with increases exceeding 20% for several products, reflecting a significant markup strategy in the luxury gold market [1][3]. Price Adjustment Details - The price increase for various products includes: - Cross Gold Vajra No. 1 (8.39g) now priced at 18,500 yuan, a 23.33% increase [1] - Rose Window No. 1 Gemstone (14.8g) now priced at 30,610 yuan, a 25.15% increase [1] - Point Diamond Gourd (7.39g) now priced at 16,750 yuan, an 18.87% increase [1] - Sun Totem (8g) now priced at 19,500 yuan, an 18.97% increase [1] Market Response - The announcement of the price adjustment has triggered a buying frenzy, particularly at the newly opened store in Shanghai's Henglong Plaza, marking Laopuhuang's full coverage of China's top ten high-end shopping malls [5][12]. - Customers have been queuing overnight to purchase jewelry before the price increase, indicating strong consumer demand [7][10]. Company Performance - Laopuhuang reported a significant revenue increase of 251% year-on-year, reaching 12.354 billion yuan for the six months ending June 30, 2025, with adjusted net profit rising by 290.6% to 2.35 billion yuan [12]. - The company's growth is attributed to its expanding brand influence and continuous product optimization, which have driven both online and offline sales [12]. Market Context - The price adjustments occur amidst a backdrop of declining international gold prices, with London gold dropping to 4,111.555 USD/oz and COMEX futures at 4,126.9 USD/oz [16]. - Despite the price drop, Goldman Sachs remains optimistic about gold's future, predicting continued demand from central banks and increased inflows into gold ETFs [16][19].
凌晨2点30分，“可接待人数已达上限”！老铺黄金大幅涨价，有产品一夜涨6000元，顾客涨价前通宵排队：买到能省不少，值得！
Mei Ri Jing Ji Xin Wen·2025-10-26 05:23