“一盏灯可以做100年” 三代人见证灯具市场发展变迁

Core Insights - The Yiwu Global Trade Center, a key project in Yiwu, Zhejiang, has officially opened, featuring over 3,700 vendors, with a significant proportion being second-generation entrepreneurs, injecting new vitality into the market [1] Group 1: Market Overview - The Yiwu Global Trade Center is the sixth-generation market, showcasing a modern approach to trade and commerce [1] - The center has attracted a diverse range of vendors, including a notable presence of second-generation business owners, which reflects a shift towards innovation and continuity in family businesses [1] Group 2: Entrepreneurial Journey - Jin Ling, a prominent vendor in the center, has been in the lighting business for 20 years, having taken over from her mother-in-law and successfully expanded the family business [1][3] - Jin Ling emphasizes the importance of marketing and establishing a competitive edge in today's market, acknowledging her initial struggles and the support she received from her mother-in-law [3][5] Group 3: Business Strategy - Jin Ling has adapted her business strategy over the years, shifting from price competition to focusing on unique products and brand development since 2012 [9] - She has created two new brands tailored to her children's strengths, indicating a strategic approach to succession planning and market positioning [8] Group 4: Next Generation - Jin Ling's son, Jin Yunxi, represents the younger generation's energy and innovative thinking, expressing a desire to not only continue but also expand the family business [13][15] - He acknowledges the advantages of starting with an established business and aims to prove his capabilities in the competitive market [15]